For example, you measure a Search Interest in Google Trends on a 100-point score. Popularity - Expressed with different metrics for each tool. Search Volume - The number of times a keyword has been searched for in a search engine within a given time period (typically a month). The following are common metrics for determining keyword demand: Understanding keyword demand is critical because SEOs need to know which keywords their target audience used before creating an SEO strategy. The list of keywords does not need to be extensive, but it should cover all the website’s business objectives. The first step in the keyword research process is to brainstorm potential stem keywords based on your current understanding of the site you are optimising. Step 1 – Brainstorm a List of Stem Keywords.Then, inside the Baidu PPC account, you may utilise the Baidu keyword planner, which will appear familiar if you have used the Google Ads keyword planner before. You could also do the same with Qihoo 360 and Sogou, China’s other search engines to find similarities. This process is called keyword research.īy looking at the associated searches in the dropdown results, you can do keyword research. There is an infinite number of search variations that customers can use to discover your offerings therefore, the first step in any SEO effort should be to figure out which keywords are the most appropriate for your site. How to Improve Keyword Ranking 2.1 Baidu Keyword Research
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