![]() ![]() 38% of the connected devices in the US are to smartphones. Cel phones are by far the biggest delivery systems for apps, with media players and tablets (like the iPad) trailing behind with only 5% penetration. Early in the day we heard from Nielsen, which is quickly moving to get specs on this space for us. Prior to this event when I heard app I immediately thought of my iPad but this isn’t even close to the current biggest delivery device for apps. So off I went and I was not disappointed. ![]() Anytime there is a six year old that knows more than you … you are in trouble. ![]() I went in knowing a tiny amount (we’ve ALL heard of and played “Angry Birds” right?) but not much more. Featuring case studies, expert panels, networking sessions, brand and developer showcases and research presentations, the program delivered. The goal of the event was to help participants learn to bridge the gap between kids entertainment properties and app revenue through better planning, better partners and better execution. How does it work? Who are the best companies in the field? What are the best games? What are the problems facing this new fantastically fast-growing field? The attendees were an interesting mishmash as we all convened from our different backgrounds-kids programming, gaming, educators, researchers, etc.-to learn about this new, historically expanding space. Held at the beautiful Loews Santa Monica Beach Hotel, the group was small and intimate and there was plenty of time to network. It was great! Not only did it cover the basics, the companies attending and panelists were top-notch and the focus was on making better apps for our kids audience. On Thursday, June 2, 2011, I attended Kidscreen’s day long “everything you wanted to know about apps but were afraid to ask” workshop. ![]()
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